Why Performance Marketing Is Your Best Choice For Lead Generation

Performance marketing's objective is to drive a specific action, and advertisers only pay when that action, such as a lead is completed.

Brand advertising’s objective is brand awareness focused with media cost typically based on impressions - cost per thousand (CPM)

With Performance Marketing you only pay for successful transactions, based on Cost Per Lead (CPL).

Performance Marketing is a strategy where the business is paying for a tangible outcome, for example a qualified lead.

Advertisers with limited budgets can benefit with Performance Marketing, thus avoiding the risk of paying large amounts for advertisements that are ineffective. You pay only for results.

Performance Marketing can be a very important extension to your professional practice and help you acquire patients more cost effectively.

RESULTS START WITH A GREAT TEAM

With a combination of mutual respect, communication, access to abundant resources and productive collaboration, it all comes down to how well we understand one another and having an intense passion for working well together. We are research centric and the end result is cutting-edge, practice-building products and services that are assured to support your practice successfully.

PAUL EPSTEIN

CHIEF EXECUTIVE OFFICER

HOWARD CHONG

PRESIDENT

RANDALL FITZGERALD

CHIEF EDITORIAL OFFICER

MICHAL JAZWINSKI, PHD

CHIEF SCIENCE OFFICER

JOEY THURMAN

VP FITNESS PROGRAMMING

NICOLE CRANE

VP WELLNESS STRATEGY

ZACH EPSTEIN

PROJECT MANAGER

DONALD ALTMAN, M.A.

ADVISORY COUNCIL

WE OFFER MULTIPLE ‘TOUCH POINTS’ TO HELP YOU BUILD YOUR PRACTICE…

Please mouse-over the icons for more information.

AGENCY SERVICES

Strategic Planning

Business and strategy planning to transform your practice
Patient demographics & competitive research
Practice/patient return on investment metrics

Pay Per Lead Patient Referrals

Highly qualified prospective patients via our extensive Internet media channels
Tele-advisors pre-qualify and transfer calls in real-time
Pay only for qualified patient inquiries

Patient Survey & Analytics

Data and tools to help you understand the needs of your patients
Facilitates new products and services development
Improves practice profitability

Patient Retention

Patient support programs
Improve Patient ROI
Convert into Long Term Value (LTV) patients
Delivery of engaging evidence-based content, community and tools

Social Media

Strategies to create relationships and build a trusted following
Step-by-step process for effective social media word of mouth' marketing
Blogging, mircroblogging, audio, video, and social networks

Reputation Management

Strategies for creating favorable reviews
Create profiles on top-tier directories
Develop positive discussions about you and your practice
Resolve unwanted information
Monitor for negative content

Content Development

Professional wellness experts & investigative health journalists
Leading-edge, science proven content to keep them coming back
Five-star quality to build your brand with a focus on healthy age management, recharging mind, body, and spirit

Webinars & Podcasts

Strategy planning for producing webinars and podcast events
Presentation design, script writing, recording, editing, post production
Marketing, promotions and analytics

OUR CURRENT PROJECTS

Learn How To Increase Practice Profits

I am interested in the following:

Strategic Planning
Pay Per Lead - Patient Referrals
Content Development
Reputation Management

Joining Your Network
Patient Retention
Patient Survey & Analytics
Social Media
Webinars & Podcasts

Call Us

800.346.0057

Ext 801 or Ext 815

*All Fields Required

Submit

Paul Epstein – Chief Executive Officer

Paul is a serial entrepreneur, a visionary pioneer in coalescing trendsetting concepts into strategic plans resulting in lucrative business models. Paul’s experience spans integration of team building in advertising and marketing, brand building strategies, client services, business development, technology, financial modeling, and business planning to catapult companies to success. Paul has especially leveraged his experience successfully syndicating products and services across the Internet for more than 20 years.

As CEO of his last venture, within 5 years Paul built and sold High Voltage Interactive, Inc. in 2006. A highly successful company, Paul provided strategic Internet recruitment planning services to the higher education sector. Paul built the company to a team of 20 employees and during its fifth and final year, generated $12 million in revenue. Paul sold High Voltage to Aptimus, a publicly traded company for a significant return on invested equity. A year later The Apollo Group, holding company of University of Phoenix, bought Aptimus for its ownership of High Voltage Interactive, Inc. for a reported $60 million.

During his 40 year career, Paul helped numerous companies utilize business building strategies with a focus on corporate return on investment. Paul has lent his expertise to companies including Toyota, Hyundai Motor America, Bank of America, Walgreens, Levi Strauss, CIT Corporation, Publicis Worldwide, and many others. Paul has published numerous articles in industry publications, and has held Strategic planning workshops for marketers and business owners throughout the globe. In his spare time, Paul is a singer who when he belts out a tune, sounds just like Frank Sinatra.

Howard Chong – President

Howard Chong is a Florida native transplanted to California with an entrepreneurial spirit who is always thinking of ways to make things better. He has worked in a variety of industries such as duty free merchandising, internet advertising, and recently utility scale solar. As President of Previent Health Media, he leads and manages the sales and marketing of lead generation focused on health, wellness, and aging.

By combining his 20 years of advertising and solar transactional experience, we look forward to the continued growth of Previent Health Media.

During his 10 years in the solar industry, he oversaw the development and construction of utility scale and C&I solar projects across the country. With over 1,000 MW in transaction and evaluation experience, Howard has reviewed hundreds of projects in various stages of development at Canadian Solar. He led the team in project acquisitions and managed 265 MW of projects. Before entering the solar industry, Howard worked 10 years in online advertising and ran his own online advertising agency. Many Fortune 500 campaign clients included P&G, Netflix, SC Johnson, Nokia, and Home Depot. Later, he founded EcoHome Media to connect customers with local solar installers.

Howard has a BA, International Business from San Francisco State University. He likes to think of new ideas and to make things better; and currently has a patent pending home product with the USPTO. When he is not brainstorming new ideas, he enjoys traveling and spending time with his family and gives blood donations to the American Red Cross.

Randall Fitzgerald – Chief Editorial Officer

Randall ghostwrote Anti-Aging Cures by Suzanne Somers and Dr. James Forsythe, and dozens more books for health authorities and celebrities. His own books include The Hundred Year Lie: How Food and Medicine Are Destroying Your Health, and Toxic Beauty: How Cosmetics and Personal-Care Products Endanger Your Health, written with Dr. Samuel J. Epstein of the University of Illinois.

Randall was a speaker at the International Anti-Aging Congress and was a guest on dozens of programs, including The Dr. Oz Show, ABC’s The View, and NBC’s The Today Show.

Michal Jazwinski, PhD - Chief Science Officer

Dr. Jazwinski applies thirty years of research experience in the biology and genetics of aging to biomedical innovation in human healthy longevity. As an active researcher, he is at the forefront of new discoveries and their translation into meaningful applications. He is dedicated to adding quality to life.

After receiving his PhD from Stanford University, Dr. Jazwinski received additional research training at The Rockefeller University where he later joined the faculty. He moved to Louisiana State University Health Sciences Center and finally to Tulane University in New Orleans where he is Professor of Medicine and Director of the Tulane Center for Aging. Dr. Jazwinski has published over 160 research articles, and he is a member or fellow of several scientific societies.

Joseph ‘Joey’ Thurman– VP, VP Fitness Programming

Nicole Crane - VP Wellness Strategy

Nicole Crane is a certified Nutrition Therapy Practitioner and holistic wellness specialist, deeply passionate about nutrition and the power of food in healing. She has had a life-long interest in nourishing food and natural living. Nicole earned a Bachelor of Science in Nutrition from Florida International University in 2009. Looking to pursue her holistic and integrative principles, Nicole moved to Denver, CO in 2012 to earn certification as a Nutrition Therapy Practitioner from the Nutrition Therapy Institute.

Nicole joined the Previent MD team in 2016, inspired to join and bring current science based nutrition and nourishing food ideals to the preventive healthcare revolution.

Nicole has a strong background in nutrition therapy, functional foods and herbal remedies. Her approach to health is based in viewing the body as a whole and optimizing its functionality using natural remedies. Her motivation is connecting people with whole foods in their natural state and helping promote the truth about foods in a world full of advertising. Nicole believes the body’s default state is one of healing, and given the right raw materials, the body can and will repair itself. She looks at the body from a holistic perspective and uses food and natural remedies to improve the function and form of the body. As a nutrition educator, her specialty is translating nutrition science into digestible consumer level content. Originally from New York, Nicole moved to Vermont from South Florida in the autumn of 2016. Nicole enjoys cooking, music, being outdoors, talking about vegetables and traveling with her husband and daughter.

Zac Epstein – Project Manager

Zach is a budding entrepreneur. He has shown a knack and talent for getting things done. Zach is helping us discover product value, viability and feasibility. As Product Manager, he is intersecting with business, media, technology and user experience, and overseeing the development of our online product and services, from inception to launch.

Donald Altman, M.A., LPC – Advisory Council

Donald is a psychotherapist and former Buddhist monk. Born in Chicago, he now resides in Portland, Oregon, where he teaches at Portland State University as an adjunct faculty member of the Interpersonal Neurobiology Program, and is an adjunct professor at Lewis and Clark Graduate School of Education and Counseling. Donald also serves on the board of directors of “The Center For Mindful Eating.”

In his own words: “Mindfulness is my passion. I ordained in a Burmese Buddhist monastery with a wonderful mindfulness teacher– the venerable U. Silananda (author of The Four Foundations of Mindfulness). Later, while leading workshops on spiritual eating, I found many people coming to ask me about eating disorders that they were struggling with… and so I returned to school and am now a licensed psychotherapist. I believe it only takes a few grains of mindfulness each day to deepen enjoyment in daily life, and I have seen how it has changed lives in a positive way… one moment at a time!”